Every morning, Sofia looks in the mirror and chooses her lipstick with the same care she puts into choosing her outfit for the day.

That simple, familiar gesture hides a deeper wish: to feel like herself – beautiful and confident, every moment.

But it only takes a coffee, a meeting, a quick lunch, and that confidence starts to fade together with the colour on her lips.

The “long-lasting” lipstick leaves marks on the cup, ends up on her teeth and slowly disappears.

Once again, Sofia finds herself in front of the mirror repeating the same ritual – retouching, correcting, hoping it will last at least until the evening.

It shouldn’t be like that.

Makeup shouldn’t feel like a cage – it should be an ally.

Lipstick shouldn’t force her to worry about it – it should let her forget she’s even wearing it.

That’s where LipPeel comes in: the peel-off beauty revolution.

One simple, almost magical gesture: you apply the tint, wait a few minutes and peel it off like a delicate veil.

Underneath, the real colour remains – full, natural, luminous – as if your lips had always been that way.

No more constant touch-ups, no more fear of smudging. Just freedom.

A freedom that lasts for hours, that resists coffee, kisses, conversations and smiles.

LipPeel is not just another lipstick: it’s a modern ritual for anyone who wants to feel put-together without effort.

It’s the answer for people who live intense days and no longer want to choose between practicality and beauty.

It’s the promise of a colour that stays faithful while life keeps moving.

Because true elegance isn’t about looking perfect – it’s about being effortlessly yourself.

And every time you lift that thin film and reveal your tint, it’s like revealing a part of you – authentic, bold, alive.